The Danish beer manufacturer Carlsberg has entered the beauty market. Together with cosmetics producer Urtegaarden and the creative agency Crispin Porter + Bogusky they created a range of male grooming products derived from their world-famous lager. The selection of shampoo, conditioner and body lotion ist rich in vitamin B, silicium and contains 0.5 liters of real Carlsberg beer.
The beer is freeze-dried into a powder, and then mixed with organic ingredients in order to create this unique series of products. The limited edition beer beauty series from Carlsberg is now online available or through special events and consumer promotions. It’s an absolute beer-beauty match brewed in heaven. Please shower responsibly!