During their Kickstarter campaign Anicorn collected three times its funding goals within one week. The graphic designer and founder Joe Kwan was amazed as well. Together with the entrepreneur Chris Chan he developed a very refreshing watch that is not using the standard dial hands. The released this watch with the name Series 000. Three concentric discs display the time. The typeface used for the display is a sans serif developed by Swiss type manufacturer Dinamo.
The case is made out of PVD stainless steel. The straps are made out of leather. The complete black look is complemented by hints of colour. You can choose between white, blue, red, yellow, orange or green. The glass is an anti-reflective sapphire crystal glass and the watch doesn’t require a battery. On the inside you can find the Miyota automatic movements that allows the watch to use your movement to run.