Maapilim is an alternative lifestyle brand that gives men who like to pay attention to details, the attention they deserve. The new beauty brand is based in Tel Aviv, Israel and owned by brother and sister team Jonathan and Mor Keren. Maapilim manufactures products at the highest level manually, using only natural ingredients, with attention to every single product.
Focusing primarily on beard oil and moustache wax, the brand is a throwback to simpler days, inspired by the concept of slow living. All products are manufactured by hand in Israel and are made of 100% natural ingredients. Inspired by a fascinating family history grounded in nautical life and the sea, the name Maapilim was chosen to represent this connection – with each product named after a different Maapilim ship.
Not only limited to their own products, Maapilim also sells local Tel Aviv products that they love, from some of their favourite brands in the city, such as Craft & Bloom, Swift, with more goodies to come. To check out more about Maapilim, and check out their Facebook and Instagram.