Skating is creative: it’s about finding your own individual style and creative approach to riding on the streets. Same thing applies to art and music.
Born in the gritty streets of New York City’s late-80s Keith Hufnagel’s passion for skateboarding soon resulted not only in a pro-skater career but also in a very own business. Down to the present day HUF carries premium streetwear and skateboarding goods, while strongly holding to its founders initial core beliefs. Arose from “a counterculture of outcasts misunderstood by the masses”, they celebrate skateboarding culture as a way of life – a lifestyle driven by the ideals of self-expression and the freedom for individual belief.
In their recent collaboration HUF teamed up with Los Angeles-based artist and long-known skater buddy Cleon Peterson to launch a monochromatic capsule collection. Depicting his black & white painting ‘In Killing We Live’, which Peterson considers “a comment on our world, the wars we’re involved in, and the impulse we have to destroy”, the collection features classic skateboarding staples including a reversible bomber jacket, pullover crewneck, duffle bag, skateboard deck as well as tees, socks and hats.
HUF’s staying true to skateboarding as a subculture, or a movement, outside of this mainstream branded shit that everything turned into.
Check out the video of Cleon Peterson talking art and skateboarding below and read the full interview with the artist here. The items start at $10 USD and are now available online and at select international retailers.
Author: Alexandra Zhovtenko