Nowadays we live in a society where a full beard is no longer a sign of age or of political or religious beliefs, instead it is often worn as hip accessory by boys and men alike. And although it might still be a rather manly attribute, the attitude towards its care changed fundamentally with years and fashion. Today beauty goes head to head with health, which is why many grooming brands also begin to concentrate on beards. Berlin based Oak is one of them.
Founded in 2013 and inspired by the traditional world of old barber shops the brand has been offering easy to use products with a focus on beard and face ever since. Free from synthetic fragrances and coloring, silicones, parabens and mineral-oil-based raw materials, and instead made from natural ingredients only, the line consists of a beard brush and four different care products, ranging from wash to oil to hold.
Herbal ingredients such as broccoli seed oil, beeswax, coconut oil and organic malt extract gently clean, smoothen and strengthen the beard hair and simultaneously nourish the sensitive skin, while scents of vetiver, juniper and grapefruit leave a subtly masculine note after the care. The beard care products from Oak are available online starting at approximately €20 EUR.
Author: Alexandra Zhovtenko
Pictures: Rita Braz & Oak