For the very first time, Deutsche Telekom has selected the winners of the Fashion Fusion competition as part of the Berlin Fashion Week last week. Creative and exceptional talents from the fields of fashion and technology where invited to submit their ideas for combining high-tech and couture.
The most promising talents were given the chance to actually make their high-tech clothing, wearables and digital lifestyle products in the Fashion Fusion Lab in Berlin. From more than 120 applicants from 25 countries, twelve teams qualified for the final round and prizes worth a total of 35,000 euros were conferred to the three winning teams by the jury at the award show in Berlin.
The winning projects are:
1st place: Trainwear – a virtual personal trainer integrated in smart fitness clothing.
2nd place: Mimeme – an augmented reality app that makes it possible to wear virtual clothes.
3rd place: TranSwarm Entities – haute tech couture performance stages 3D printing and drone technology for the catwalk.
“This competition was an exciting experiment for us, in which Deutsche Telekom ventured into uncharted territory across business sectors. The diversity of the submitted projects exceeded our expectations by far. Digitization is currently revolutionizing the fashion industry and is also a major topic for us. We can provide secure connectivity for connected, smart fashion and thus be a strong partner for the large and small makers of smart fashion. I am therefore pleased that we will continue the competition in 2017 and go into the 2nd round,“ said Patron Claudia Nemat, Member of the Board of Management of Deutsche Telekom responsible for Technology and Innovation.
Pictures: Deutsche Telekom/Florian Reimann
In cooperation with Telekom.