If you’ve ever wanted your playlist to take the weather into account, rejoice! AccuWeather, the global leader in weather information and digital media, and music streaming service Spotify have joined forces to launch a new site called Climatune. The collaboration was created to give music fans around the world insights into how the weather around them affects the music they listen to everyday, providing the perfect musical score for any weather.
There is definitely a connection between what’s in the skies and what’s on users’ play queues.
The two companies undertook a year-long study that compared 85 billion anonymized streams on Spotify in over 900 cities across the USA and analyzed that data to create the playlists. The platform draws conclusions based on the weather in specific cities, tracking listening patterns during various forecasts. Evidently, Sunny days typically encourage listening to happier and higher-energy music, while snowy days seem to warrant more instrumental music.
If you want to put Spotify in charge of your listening experience based on the weather in your city, give Climatune a spin.