Heineken presents its latest innovation, Heineken 0.0, a non-alcoholic lager brewed with a unique recipe for a distinct balanced taste – and only 69 calories per 33cl bottle. Heineken’s Master Brewers created the new zero-alcohol beer using only natural ingredients, resulting in a beer brewed for beer lovers, by beer lovers.
Removing alcohol from regular 5% Heineken would have been easy, but it wouldn’t deliver the best tasting non-alcoholic beer. Heineken 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft malty body.
Heineken 0.0 launches with the campaign tagline, ‘Open to All’. The premise is based around the inclusiveness of Heineken 0.0 to all people, moments and drinking occasions, which might call for a beer but not for alcohol. It also contributes to the growing cultural trend around the importance of responsible alcohol consumption and living a balanced, healthy lifestyle.
In cooperation with Heineken.