Inspired by beer, crafted for men. Fashion-forward haircare brand Redken is harnessing the awesome power of malt to launch Redken Brews: an ‘intoxicating’ collection of beer-inspired formulas for hair colour and styling, beards and skincare. Already in 1967, Redken was one of the first brands to introduce a professional care series specifically for men. The new generation of powerful men’s care products continues this tradition: Redken Brews is a clearly structured, well-arranged series designed to take care of the full extent of men’s grooming needs.
„Redken Brews stays true to Redken’s NYC heritage and mission by delivering trendsetting products and services that respond to the modern man’s haircare, styling, beard and skin needs,“ says Erwin Santos, General Manager, Redken. „Fifty years ago, Redken launched one of the first professional grooming lines for men, and since that time the brand has continued to provide styling inspiration and innovation to new generations.“
Redken Brews grooming line comprises 18 products across styling, hair care, colour, and skincare, each providing unique benefits to the hair, skin and scalp. All haircare formulas maintain the hair with malt as an essential ingredient, which delivers enhanced hydration, strength and nourishment to your hair. Also the Redken Brews haircare range is packaged in beer-inspired bottles, made from 100% recycled plastic. Also be sure to follow Redken Brews’ @barbersandbrews Instagram feed for some grooming trends, inspiration and quick tips.
The collection is available exclusively from Redken consultant salons worldwide or online at Feelunique.
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