The famous French fashion house Louis Vuitton embarks on it’s latest and unexpected journey and is set to launch a men’s fragrance range – Louis Vuitton fragrances for men. Following from it’s successful women’s line, which debuted in 2016, Master Perfumer Jacques Cavallier-Belletrud takes on a different path dedicated to men. The new collection comprises five scents and pays homage to the adventurer and the quest for self-revelation.
„Perfume is not a commodity,“ Belletrud says. „It’s full of emotions, like a dress or a pair of shoes, and addresses the deepest side of your personality because our choice of perfume is based on memory, which is built from when you’re very young.“
Each unique composition features a melody of bold notes and rich ingredients, all ending with a unisex appeal for both genders. The fragrances are packed in understated apothecary-style bottles, created by designer Marc Newson, feature the same glass designs as the house’s other perfumes, with a distinctive interlaced LV logo found on the cap.
The Louis Vuitton Men’s fragrance collection will launch from May 31st in Louis Vuitton stores worldwide and at louisvuitton.com.
L’Immesité — “an infinite inner journey” — is a sharp-edged concentration of freshness that blends “the bitterness of grapefruit with ginger, labdanum and an overdose of ambroxan, an addictive and sensual amber note.”
Nouveau Monde — “an homage to explorers” — is inspired by Mayan chocolate in Guatemala and the suave side of cocoa. “The leathery sent of oud mingles with cocoa and incense, all the while granting the saffron enough space to express its energy.”
Orage — “The almighty nature of the elements” — captures nature’s raw force in a woody fragrance that mixes the “elegance of iris with a patchouli heart.” The scent ends on a gentle, musky note with hints of bergamot and the buried roots of Javanese vetiver.
Sur La Route — “a life path, a lesson in self” — is a versatile scent that blends Calabrian citrus, cedar, lemon, bergamot and Peruvian balsam, finished off with a “few blades of freshly cut grass that give the perfume its raw, green accent.”
Au Hasard — “a taste for risk” — embodies the olfactory qualities of the now-unattainable Indian sandalwood, fused with “the spicy vibrations of cardamom mix” and the fruity radiance of ambrette.
Pictures: Louis Vuitton